Pronounce as ‘believe‘, b•liv has the impeccable pedigree of being the creation of Asia‘s most effective paramedical salon brand -- Cellnique Paramedical, a brand that has emerged as one of the problematic skin expert amongst the industry over the past 12 years. Read more on www.cellnique.com
Originally named "Cellnique Pro-Series", the brand was renamed to better reflect its objective of catering for confident, stylish, dynamic and on-the-go youth with a skincare regimen made specifically for them.
Philosophy
b•liv seeks to inspire the youth of today to believe in themselves; that they can make a difference not only in the care of their skin but also the world they live in.
Anatomy of "b•liv"
b•liv aims to imply the determination guts in oneself. Belief in oneself makes the difference between the possibilities of success and failure; and this is what b•liv wishes to impart to our customers.
The ‘b‘ of the logotype is intentionally isolated, separating the syllabus ‘be‘ and ‘lieve‘, with the intention to also serve the word ‘be‘and ‘live‘. This constitutes the meaning to remind our customers to always live in confidence, believe in themselves while also to exhort our customer to "live for the moment" and seize the day.
b•liv product philosophy = salon methodology + multifunction
b•liv by cellnique is driven by advanced, bio-technologically-formulated ingredients and a decade‘s-worth of expertise in the beauty salon industry. Each b•liv product features a multifunction system that efficiently release ingredients based on the skin‘s needs.
b•liv was also developed to create immediate results for youth requiring products that are sophisticated, but whose functions are simple-to-understand and easy to use.
